CoatingForum 2022

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Coating Forum (19 October 2022 – Athens Conservatoire) is an exclusive one-day event exploring how we can support the journey towards sustainable architectural and industrial constructions. The event is organized by Institute of Coating Technologies (IoCT), a modern research and innovation institute, created in 2019 by esteemed executives on the coating and paint industry and Tsomokos Communications, the most premium conference organizer in Greece.
The sustainability, day by day rises higher in the priorities of the Construction Sector. In the past, increasingly strict regulations were the main reason behind the paints and coatings industry’s drive to develop more eco-friendly products. However, there has been a fundamental shift in demand for more sustainable solutions led by wider society as a result of enhanced public awareness of health and climate issues. This societal demand supported by environmental targets set by regulators is encouraging businesses to put sustainability at the heart of decision making. At the same time, governments and NGOs are striving to reduce carbon footprint and to transition to a more circular economy.
The main challenge in this transition to a circular economy is that consumers and customers are asking for durable, affordable and sustainable solutions. Can we build sustainability and performance in an affordable approach at the same time?
The Coating Forum will give an insight to the industry`s latest policy evaluations. While focusing largely on developments within the construction industry, will also concentrate in the hot topic of future forecasts on supply and demand of the key world markets. By highlighting the sector’s current major challenges and opportunities the conference will provide a holistic outlook on market trends.

Get a head start into the future of sustainable construction